Last week, I published a fashion survey, which 187 women answered. Questions ranged from celebrity fashion crushes to style preferences, to shopping budget amounts. Wondering how much you spend on clothing in comparison to other women your age? Keep reading.
Most of the women (80%) were between the ages of 18-30, as shown here:
The women were most likely to be single or in a relationship, and less likely to be married:
Shopping Decisions
When it came to favorite stores at which to shop, some participants told me that they didn't shop at any of the stores listed. However, this question wasn't mandatory, so the only people who answered it would be ones who did, in fact, frequent at least one of the stores. Respondents were allowed to choose as many stores as they wanted.
Despite H&M's bad rep for "clothing that falls apart," it's by far the most popular store among the female respondents. Stores that got the fewest votes (not featured on this graph) include Saks Off 5th (Whyyyy? It's the best!), Bloomingdale's, NastyGal, Bluefly, and Revolve Clothing.
Tops were the favorite item to buy, with dresses in close second. Less popular items to purchase included handbags, skirts and jeans. (Who has fun buying jeans? WHO SELECTED THIS ONE?!)
As for shopping priorities, looking attractive and being comfortable were close to tied for first place (with comfort earning one more vote than attractiveness.) Other high priorities when shopping or picking out an outfit include dressing to flatter your body shape, looking classy, looking feminine, and appearing thinner.
The lowest priorities when dressing or shopping were looking androgynous, appearing shorter, appearing curvier, or dressing to change how old you look (be it older or younger.)
Fashion Trends
Most of the respondents said they were fairly apathetic towards trends, or only cared a little, but many of them had a good idea of what they considered on-trend or dated. Items considered trendy were ankle boots, high waisted jeans, crop tops, and boyfriend jeans:
As for what's not on-trend, the fewest votes went to flare jeans, normcore, bodycon and platform shoes. This doesn't mean these trends are all necessarily out of style, though. Respondents were asked to vote on what was in trend, and these were just the ones with the fewer votes. In addition, fashion magazines have been announcing the return of flare jeans for a few months now. The low votes for flare jeans could mean that flare jeans haven't been recognized by the majority of people as something that's on-trend, whereas something that's been popular for a while- like bodycon or normcore--might actually be done. So these trends could be on their way out, or up-and-coming. You decide!
Fashion Spend
When it comes to money, you may be surprised to see that most of the young women responding spent less than $50 each month on clothes. We so often compare ourselves to rich fashion bloggers and Instagram models being paid to advertise luxury items that we forget how most people don't have anywhere near this kind of money to spend on their wardrobe.
Moreover, when it comes to buying a singular cocktail dress for a specific event, most respondents say they would try to spend between $40-$80. Although clothing at this price point is almost never featured in fashion magazines or fashion blogs, it's actually all over the Internet and local malls, and often, you can even get a higher-end dress at this price point if you know how to search the sale racks carefully.
Now for a stat that makes me, a shopping addict, feel really bad about myself: 66% of respondents said it wouldn't be hard for them to stop shopping for three months. How did you get that willpower, and can I have some?
Fashion Inspiration
The respondents chose the 1950s, 1990s, 1920s and 1960s respectively, as the best decades for fashion. The worst decades for fashion (or at least the ones with the fewest responses) were respectively the 1930s (well, big surprise), 1980s, 1970s and 1940s.
When deciding for whom they are dressing, most respondents said that aside from their own preferences, they dressed to impress their significant others, or if single, their potential significant others or dates. Only 2% of respondents focused on the opinions of their boss and coworkers,
although decent amounts of respondents cared about their friends' opinions (16%) and people in general (16%) the most. 25% of respondents denied caring about anyone's opinion at all except for their own.
Despite the fact that very few respondents said they got their fashion inspiration from fashion blogs and articles, 47% said that they wished fashion blogs showed clothing they could actually afford, and 24% wished that fashion blogs and magazines displayed clothing that was practical for everyday wear.
When it came to celebrity fashion inspiration, the largest percentage of respondents (27%) didn't like the styles of any of the female celebrities listed. Of the ones listed, Taylor Swift and Kate Middleton's feminine, classic styles were the most popular, while Kim Kardashian, Kylie Jenner and Nicki Minaj's styles were the least popular. Something tells me we're still going to be seeing a lot of them for years to come, no matter how much everyone is sick of them. Oh well.
Most of the women (80%) were between the ages of 18-30, as shown here:
The women were most likely to be single or in a relationship, and less likely to be married:
Shopping Decisions
When it came to favorite stores at which to shop, some participants told me that they didn't shop at any of the stores listed. However, this question wasn't mandatory, so the only people who answered it would be ones who did, in fact, frequent at least one of the stores. Respondents were allowed to choose as many stores as they wanted.
Despite H&M's bad rep for "clothing that falls apart," it's by far the most popular store among the female respondents. Stores that got the fewest votes (not featured on this graph) include Saks Off 5th (Whyyyy? It's the best!), Bloomingdale's, NastyGal, Bluefly, and Revolve Clothing.
Tops were the favorite item to buy, with dresses in close second. Less popular items to purchase included handbags, skirts and jeans. (Who has fun buying jeans? WHO SELECTED THIS ONE?!)
As for shopping priorities, looking attractive and being comfortable were close to tied for first place (with comfort earning one more vote than attractiveness.) Other high priorities when shopping or picking out an outfit include dressing to flatter your body shape, looking classy, looking feminine, and appearing thinner.
The lowest priorities when dressing or shopping were looking androgynous, appearing shorter, appearing curvier, or dressing to change how old you look (be it older or younger.)
Fashion Trends
Most of the respondents said they were fairly apathetic towards trends, or only cared a little, but many of them had a good idea of what they considered on-trend or dated. Items considered trendy were ankle boots, high waisted jeans, crop tops, and boyfriend jeans:
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| From left to right, Top: Free People ($20), Sam Edelman ($135), Bottom: One Teaspoon ($97), American Apparel ($78) |
As for what's not on-trend, the fewest votes went to flare jeans, normcore, bodycon and platform shoes. This doesn't mean these trends are all necessarily out of style, though. Respondents were asked to vote on what was in trend, and these were just the ones with the fewer votes. In addition, fashion magazines have been announcing the return of flare jeans for a few months now. The low votes for flare jeans could mean that flare jeans haven't been recognized by the majority of people as something that's on-trend, whereas something that's been popular for a while- like bodycon or normcore--might actually be done. So these trends could be on their way out, or up-and-coming. You decide!
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| From left to right, Top: Lulu's ($56), Jessica Simpson ($49), Bottom: New Balance ($50), Truffle Collection ($54) |
Now, for a change of pace. We've all had moments where we wanted to go to an event solely because we'd be able to dress up, and we've also had moments where nobody could pry us out of our pajama pants. It turns out that more respondents preferred dressing up to wearing PJs, but not by much:

Fashion Spend
When it comes to money, you may be surprised to see that most of the young women responding spent less than $50 each month on clothes. We so often compare ourselves to rich fashion bloggers and Instagram models being paid to advertise luxury items that we forget how most people don't have anywhere near this kind of money to spend on their wardrobe.
Moreover, when it comes to buying a singular cocktail dress for a specific event, most respondents say they would try to spend between $40-$80. Although clothing at this price point is almost never featured in fashion magazines or fashion blogs, it's actually all over the Internet and local malls, and often, you can even get a higher-end dress at this price point if you know how to search the sale racks carefully.
Now for a stat that makes me, a shopping addict, feel really bad about myself: 66% of respondents said it wouldn't be hard for them to stop shopping for three months. How did you get that willpower, and can I have some?
Fashion Inspiration
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| Betty Barclay dresses, 1950s |
The respondents chose the 1950s, 1990s, 1920s and 1960s respectively, as the best decades for fashion. The worst decades for fashion (or at least the ones with the fewest responses) were respectively the 1930s (well, big surprise), 1980s, 1970s and 1940s.
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| I guess I can't really blame you. |
When deciding for whom they are dressing, most respondents said that aside from their own preferences, they dressed to impress their significant others, or if single, their potential significant others or dates. Only 2% of respondents focused on the opinions of their boss and coworkers,
although decent amounts of respondents cared about their friends' opinions (16%) and people in general (16%) the most. 25% of respondents denied caring about anyone's opinion at all except for their own.
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| Work it. |
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| It Follows. |

































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